Release Planner
A music release plan, dated from six weeks out
Enter your release date and get a checklist of what to do each week, from final master to two weeks after release.
Free plan available. No credit card required.
The timeline
6 weeks before
- Final master approved
- Artwork finalised
- Splits and credits agreed
- Set the budget and plan
4 weeks before
- Deliver to your distributor
- Check metadata
- Start capturing content
- Build your outreach list
2 weeks before
- Pitch to Spotify editorial
- Smart link live
- Start teasers
- Send outreach
1 week before
- Confirm your editorial pitch was submitted
- Prepare release-day posts and ad creative
- Tell your people
Release day
- Check every platform link works
- Post the announcement and update your bios
- Launch ads if you're running them
- Share and thank everyone who shares
1 week after
- Review your first week in Spotify for Artists
- Shift ad spend to the best creative
- Follow up on outreach
2 weeks after
- Second content wave
- Log results and plan your next release
Live calendar sync
Subscribe to your plan in Google, Apple or Outlook Calendar and it stays up to date as you change dates or tasks. It's off until you turn it on.
FAQ
When does the plan start?
Six weeks before your release date, and it runs to two weeks after.
What if my release date changes?
Change the date and every task moves with it, keeping the same distance from release day.
Can I see tasks in my calendar?
Yes. Turn on the live calendar to subscribe from Google, Apple or Outlook Calendar. It's off by default, and anyone with the link can see your plan and task names, so keep it private.
Is it free?
Yes. The free plan includes 1 active release plan. Pro includes unlimited release plans.