Guides
Plain, practical answers to the questions that come up before every release.
What LUFS should I master at? Loudness targets by genre
What LUFS and true peak mean, why Spotify, Apple Music and YouTube normalize loudness, and typical loudness ranges by genre.
Read the guideHow to pitch Spotify editorial playlists (with examples)
Where to submit a Spotify editorial pitch, the 500-character limit, when to send it, what to include, and an example pitch.
Read the guideMusic release checklist: 6 weeks out to 2 weeks after
A week-by-week music release checklist, from final master and artwork to the Spotify pitch, release day and the two weeks after.
Read the guide