Campaign Planner
A music marketing budget plan for your release
Tell it your budget and goals. Get a plan for where the money goes and what to do each week, built on how Sontra runs campaigns.
Free plan available. No credit card required.
What you enter
- Your total budget
- Your goals for the release
- The platforms you want to focus on
- What you can do yourself
What you get
- Budget split: where each dollar goes, adding up to your total
- Timeline: what to do and when, only for steps still ahead
- KPIs: what to measure
- DIY vs pro: what to handle yourself and what to hire out
- Risks: what could go wrong and how to avoid it
Save it to your release
Add the timeline to a release plan so the tasks land on your dates.
FAQ
What do I need to enter?
Your release, release date, total budget, goals, the platforms you care about and what you can do yourself.
Does the budget add up?
Yes. The budget split always adds up to the total you enter.
What if my release is soon?
The plan only includes steps that are still ahead of you, starting with this week if release is under two weeks away.
Is it free?
Yes. The free plan includes 1 campaign plan per month. Pro includes 10.